What’s Inside
Survey methodology and demographics
Geographic breakdown, company type, type of agency, and more.
What the experts have to say
The State of PPC
GLOBAL REPORT 2022
Read the surprising results from our first-of-its-kind State of PPC survey. And learn what you can do to stay ahead of the curve.
Over 500 PPC specialists and their managers shared how they feel about their work, the ad platforms, priorities, pricing, technology, and more.
This information has never been compiled, analyzed, or published as such before now. It's 47 pages of insider information. And it's yours within one click; we won't even ask for an email address.
If you believe it's an interesting report, please forward it to your colleagues or share it with one of the buttons on the left!
The State of PPC
GLOBAL REPORT 2022
Read the surprising results from our first-of-its-kind State of PPC survey. And learn what you can do to stay ahead of the curve.
Over 500 PPC specialists and their managers shared how they feel about their work, the ad platforms, priorities, pricing, technology, and more.
This information has never been compiled, analyzed, or published as such before now. It's 47 pages of insider information. And it's yours within one click; we won't even ask for an email address.
If you believe it's an interesting report, please forward it to your colleagues or share it with one of the buttons at the bottom!
Learn what you can do to stay ahead of the curve
The State of PPC 2022 is an initiative of the following PPC solutions
If you haven't tried our products yet, we highly recommend you do!
Stop click fraud everywhere
Shopping with superpowers
Automated reporting for online marketers
Never miss an issue or opportunity again
The ultimate Google Ads framework
Ad platform adoption and spend
Ad platform adoption, monthly spend by company type, and more.
PPC specialists’
priorities and technology
Short-term priorities, adoption of Google Ads automations, use of third-party technology, and more.
Agencies
Roles and responsibilities, common agency frustrations, biggest challenges, and more.
PPC in-house teams
In-house vs agency salaries, roles and responsibilities, advertiser frustrations, and more.
"This is a really cool and useful report that I would recommend to all agency and in-house team leaders."
Daniel Gilbert
Global CEO @ Brainlabs
"This report is comprehensive in its scope. It is both strategic and tactical in nature, making it a must-read by any PPCer!"
Kirk Williams
Owner @ ZATO and author of "Ponderings of a PPC Professional"
"We often get lost in the day-to-day and fail to recognize meaningful trends or the progress we’ve made as an industry. This report does just that and should be read by every PPCer."
Patrick Gilbert
COO @ AdVenture Media
and author of "Join or Die"
"This is a really cool and useful report that I would recommend to all agency and in-house team leaders."
Daniel Gilbert
Global CEO @
Brainlabs
"This report is comprehensive in its scope. It is both strategic and tactical in nature, making it a must-read by any PPCer!"
Kirk Williams
Owner @ ZATO and author of "Ponderings of a PPC Professional"
"We often get lost in the day-to-day and fail to recognize meaningful trends or the progress we’ve made as an industry. This report does just that and should be read by every PPCer."
Patrick Gilbert
COO @ AdVenture Media and author of "Join or Die"
"Every page is brimming with data – but
more importantly, that data is contextualized, distilled into key takeaways, and informed by expert opinion. An outstanding resource on an array of important PPC topics."
Mike Ryan
Portfolio Strategist @ Smarter Ecommerce
"Every page is brimming with data – but more importantly, that data is contextualized, distilled into key takeaways, and informed by expert opinion. An outstanding resource on an array of important PPC topics."
Mike Ryan
Portfolio Strategist @ Smarter Ecommerce