Calling PPC professionals *) to take The State of PPC  survey

This is your chance to participate in the most ambitious research ever conducted amongst PPC professionals and brands hiring PPC agencies.

The report will uncover unique benchmarks, trends, and will help marketers understand what's working and what's not. And it will relaunch the Top 25 Most Influential PPC Experts, thanks to your votes.

Scroll down to learn more and discover the $5,000 in giveaways you can win by filling out the survey.

Survey entries have been closed. The report will be published in March. Stay tuned...

*) and their managers and clients!

Take the Survey
You'll be faster on a computer

Who is this survey for?


PPC specialists, managers and executives. All agency roles will get their unique list of questions.


If you're a freelancer or contractor that offers PPC services, this survey is for you.

Advertisers (brands)

Both in-house teams as advertisers who hire an agency for PPC.

What will this survey cover?

The survey is divided in 6 parts, each covering an important part of the daily life of people working in PPC. Not everyone will get the same parts or questions, as we'll make sure the questions asked perfectly match your role and company type.

And of course, you'll be able to vote on your favorite PPC experts to influence the Top 25.

Expectations for 2024 ad budgets, per platform and campaign type
Goals, priorities and challenges of all professionals involved with PPC
Adoption of PPC software per category
Adoption of AI per activity and achieved time savings
Adoption and satisfaction of platform features, including Pmax best practices
Segmented by company type, industry, geography and spend level.

What’s in it for you

We'll plant a tree for every survey completion through our partner Eden Reforestation Projects
You’ll get two weeks early access to the survey results.
A chance to win one of the following giveaways

50 Amazon gift cards worth $25/€25/£25

20 Amazon gift cards worth $100/€100/£100

3 x God Tier Framework + Bonuses worth $595 each

If you win a prize, we’ll let you know two weeks before the publication of the report.

Take the Survey
You'll be faster on a computer

“What about my privacy?”

We will never sell the information you enter or publish individual responses.
Our commitment is to create a valuable report based on hundreds of entries while keeping each individual entry anonymous, always.
We will also NOT auto-subscribe you to any mailing lists or try to “schedule some time” with you.
Your email (if entered) will only be used for the following purposes:
Thanking you after filling in the survey.
Sending you the report two weeks before publication.
Sending you one of the prizes in case you win one.

This survey is an initiative of the following partners

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