The State of PPC
Global Report 2024

Read the surprising results from the largest survey ever conducted with online advertising professionals.

1,135 PPC specialists and their managers shared how they feel about their work, the ad platforms, priorities, campaign types, budget expectations, generative AI, tooling, and much more.

It's 60+ pages of insider information, brimmed with unique data you won't find anywhere else.

And it's yours within one click, we won’t even ask for a (fake) email address.

If you believe it’s worthwhile, please share this website with your colleagues, PPC friends, and followers on social media.

Download the report

Who participated in this survey?


PPC specialists, managers and executives. All agency roles will get their unique list of questions.


If you're a freelancer or contractor that offers PPC services, this survey is for you.

Advertisers (brands)

Both in-house teams as advertisers who hire an agency for PPC.

What will this survey cover?

The report has 7 chapters full of data, each covering an important part of the PPC professional's daily life. We made sure the questions asked perfectly matched the respondent's role and company type.

Expectations for 2024 ad budgets, per platform and campaign type
Goals, priorities and challenges of all professionals involved with PPC
Adoption of PPC software per category
Adoption and satisfaction of generative AI per activity
Adoption and satisfaction of platform features, including Pmax best practices
Segmented by company type, industry, geography and spend level.

What’s in it for you (if you filled out the survey)

We'll plant a tree for every survey completion through our partner Eden Reforestation Projects
Early access to the report
A chance to win one of the following giveaways

50 Amazon gift cards worth $25/€25/£25

20 Amazon gift cards worth $100/€100/£100

3 x God Tier Framework + Bonuses worth $595 each

“What about my privacy?”

We will never sell the information you enter or publish individual responses.
Our commitment is to create a valuable report based on hundreds of entries while keeping each individual entry anonymous, always.
We will also NOT auto-subscribe you to any mailing lists or try to “schedule some time” with you.
Your email (if entered) will only be used for the following purposes:
Thanking you after filling in the survey.
Sending you the report two weeks before publication.
Sending you one of the prizes in case you win one.

This survey is an initiative of the following partners

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