Calling PPC professionals to take The State of PPC survey and vote on their favorite experts

Last year, 1,135 PPC specialists shared how they feel about their work, the ad platforms, priorities, campaign types, budget expectations, generative AI, tooling, and much more.

This year, we're doing a "light" survey (5 minutes) and are opening up the votes for the Most Influential PPC Experts of 2025.

Find out the Top 50 Most Influential PPC Experts of 2025!

Who participates in the survey?

Agencies

PPC specialists, managers and executives. All agency roles will get their unique list of questions.

Freelancers

If you're a freelancer or contractor that offers PPC services, this survey is for you.

Advertisers (brands)

Both in-house teams as advertisers who hire an agency for PPC.

What did the 2024 survey cover?

The report has 7 chapters full of data, each covering an important part of the PPC professional's daily life. We made sure the questions asked perfectly matched the respondent's role and company type.

Expectations for 2024 ad budgets, per platform and campaign type

Goals, priorities and challenges of all professionals involved with PPC

Adoption of PPC software per category

Adoption and satisfaction of generative AI per activity

Adoption and satisfaction of platform features, including Pmax best practices

Segmented by company type, industry, geography and spend level.

Last year's prizes

We'll plant a tree for every survey completion through our partner Eden Reforestation Projects

Early access to the report

A chance to win one of the following giveaways

50 Amazon gift cards worth $25/€25/£25

20 Amazon gift cards worth $100/€100/£100

3 x God Tier Framework + Bonuses worth $595 each

Download the report

“What about my privacy?”

We will never sell the information you enter or publish individual responses.

Our commitment is to create a valuable report based on hundreds of entries while keeping each individual entry anonymous, always.

We will also NOT auto-subscribe you to any mailing lists or try to “schedule some time” with you.

Your email (if entered) will only be used for the following purposes:

Thanking you after filling in the survey.

Sending you the report two weeks before publication.

Sending you one of the prizes in case you win one.

PPCsurvey.com is an initiative of the following partners
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