Download the 2024 report

63 pages of deep insights, available for free, we don't even ask for your email. Watch the PPC Townhall or listen to the podcast below for a "making of" story and a deep dive in the selected results.

If you want to use one or more of the charts from the report, feel free to download all 59 of them (+ our logo) in high resolution PNG files (ZIP).

Download the report

PPC Townhall recording

Ed Leake, Frederick Vallaeys, Mike Ryan and Wijnand Meijer discuss the 2024 State of PPC report, sharing their take on the results and what it means for PPC professionals.

Watch the recording on YouTube (1 hour)

In the November 14, 2023 episode of the Growing Ecommerce podcast, Mike Ryan and Wijnand Meijer discuss the background story and first results of the 2024 PPC survey. This interview contains exclusive content that hasn't been shared anywhere else.

𝟎:𝟎𝟎 Intro

𝟒:𝟓𝟎 How and why PPCsurvey started

𝟖:𝟓𝟓 Why we ask about your company type and role and the impact it has on the survey questions

𝟏𝟏:𝟐𝟖 Highlights from the previous (2022) edition

𝟏𝟒:𝟑𝟎 Why we'd like more agency clients to fill in the survey

𝟏𝟖:𝟎𝟖 The story behind (re)launching the Top 25 / Top 100 Most Influential Experts

𝟐𝟑:𝟐𝟔 Discussing the first results of the current survey (sneak previews), like:

The most common goal for PPC in 2024
If people think PPC management is easier or harder than 2 years ago (and why)
The change in the level of trust for each ad platform
The expected change in budgets for the main campaign types and platforms
Satisfaction levels for target ROAS, editor, scripts, broad match
How many scripts people have running on average in each account
People's preference for in-person vs. virtual events and if they have enough choice in events

𝟑𝟓:𝟒𝟎 Why you should fill in the survey (if you haven't already)