Legacy
Between 2012 and 2021, PPC Hero created an eagerly awaited yearly list of the Top 25 Most Influential PPC Experts.
You'll find links to all previous editions at the bottom of this page. PPCsurvey.com is honored to carry on their legacy.
Voting
In the last part of the survey, you'll be able to vote on up to 5 experts (in no particular order). We created the top 100 below to make this easier, but you can also fill in other experts of your choice.
Votes will just be one of four factors determining the eventual Top 25, see the bottom of this page for all factors.
Eligibility
People matching any of the criteria below won't be eligible for the Top 100 / Top 25. Everyone else is.
Please note that the country flags next to each person are based on their current location as shown on their LinkedIn profile, which isn't necessarily their nationality.
We expect to release the list of Top 25 Most Influential PPC Experts in March 2024.
To determine each expert's position in this list, we'll use a formula based on the following factors (normalized using percentiles):
Votes: Total number of votes
Social influence: Followers on LinkedIn and X, YouTube channel subscribers (if the channel is run largely by the expert)
Social impact: Likes, comments, retweets, reshares etc. on social media
Traditional influence: Speaking engagements, podcasts, blog posts, books, newsletters, courses on third-party platforms, etc.
Creating the shortlist above is human and manual work, and that means we might have missed a thing or two. So if you find an error or omission in this list, please be se kind to let us know at ppcsurvey@trueclicks.com
Previous Top 25 lists from PPC Hero
The Top 25 Most Influential PPC Experts of 2021
The Top 25 Most Influential PPC Experts of 2020
The Top 25 Most Influential PPC Experts of 2019
The Top 25 Most Influential PPC Experts of 2018
The Top 25 Most Influential PPC Experts of 2017
The Top 25 Most Influential PPC Experts of 2016
The Top 25 Most Influential PPC Experts of 2015
The Top 25 Most Influential PPC Experts of 2014
The Top 25 Most Influential PPC Experts of 2013
The Top 25 Most Influential PPC Experts of 2012
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